Crafting Contemporary Branding Solutions
STRATEGY | DESIGN | LOGIC
About Aires Designs
Creatively Crafted with Strategy, Design, & Logic
Aires Designs is a strategic branding and creative consulting agency. We specialize in crafting the corporate persona and image of our partners. With a focus on both external and internal corporate processes and perception, we provide consulting and design services to help businesses establish a strong brand presence. Our passionate team of thinkers and creatives work closely with each brand to develop unique and effective strategies that drive growth. Since our establishment in 2012, we have been dedicated to delivering exceptional results and helping companies find their one-of-a-kind message.
Our Services
Branding
Marketing Strategy
Process Definition
Consulting
Our services are targeted toward small to mid-size corporations that have the desire to portray a savvy and contemporary persona. We also support Defense Contracting companies and Government Agencies. Aires Designs seeks to provide customers with a strategic, psychology-based and fun approach to improving processes, operations and brand definition.
Branding Services
At Aires Designs, we offer a comprehensive range of branding services to help your business stand out. Our team of experts specializes in creating unique brand identities that resonate with your target audience. From logo design to brand strategy, we've got you covered.
Marketing Strategy
Our marketing strategy services are designed to help you reach your business goals. We analyze market trends, identify your target audience, and develop effective strategies to promote your brand. With our expertise, you can stay ahead of the competition and maximize your marketing efforts.
Process Definition
Process definition is crucial for streamlining your business operations. Our team works closely with you to understand your current processes and identify areas for improvement. We then develop customized solutions to optimize your workflow and enhance efficiency.
Consulting Services
Our consulting services provide valuable insights and guidance to help your business thrive. Whether you need assistance with brand positioning, market research, or business development, our experienced consultants are here to support you every step of the way.
Why Aires Designs?
While several companies offer brand and process improvement services, their approaches focus solely on surface level details and external appearances. An attractive external presence does not put measures in place to correct internal issues. Portraying a different external image than the one that employees truly experience can be damaging to a company’s overall brand and reputation. While this does not apply to all companies, there are those that invest in an exceptional outward appearance, without improving the internal environment. This is essentially putting “lipstick on a pig”. With strategy, design and logic, we strive to provide clients with a thorough solution to improve their overall brand.
Our Advantage
Our goal is to help our partners craft a savvy and contemporary presence that permeates both external and internal environments. Aires Designs uses creative psychology methods, process engineering, and strategic consulting to define brands and enhance both external and internal corporate processes and perception. With expertise in design and development, process definition, and operations management, Aires Designs offers a comprehensive solution that incorporates branding into clients' external environments and internal culture.
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SDL Creative
Our Media & Website Design Branch
We have a separate branch completed dedicated to media & website design efforts. Check out some of our past projects to see some of the savvy and contemporary brands that we've crafted for our partners.
Our Phased Approach
01
PHASE 1 - INITIATE - Client Engagement
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Gather background information & Requirements
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Understand Customer identity
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Define the project goals
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Gather artifacts and design muses
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Obtain necessary accesses
03
PHASE 3 - CRAFT - Brand Solution Development
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Develop branding solutions based on requirements and Brand Kit
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Hold iterative Creative Strategy Sessions for feedback (as needed)
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Refine and clarify crafted solutions
02
PHASE 2 – DESIGN - Brand Analysis & Enhancement Definition
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Identify current brand concerns & business impact
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Research external competition
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Research Internal Components
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Prioritize items that need remediation
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Develop Brand Kit to showcase concepts, designs, imagery, and proposed approaches to further define requirements
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Develop wireframes
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Solidify course of action
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Configure infrastructure and obtain media, tools & accounts
04
PHASE 4 - EXHIBIT - Deployment & Maintenance
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Perform quality control and review on deliverables
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Transfer solution from testing to production
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Make final modifications to solutions
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Showcase deliverable(s) to client
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Identify maintenance strategy
Fun Facts
19
Years Helping Clients Thrive
80%
of executives reported that process improvement initiatives reduced their organization's cycle times
(McKinsey & Company Study)
23%
potential increase in revenue for companies that have a consistent brand presentation across all platforms
(Nielsen Research Firm Study)
20%
cost reduction in organizations implementing process improvement initiatives
(American Productivity and Quality Center (APQC))
Get In Touch
We'll get back to you as soon as possible.
Want to learn more about how we can help your business? Get in touch with us today.
info@airesdesigns.com
(301) 284-8211